For people who want to cut down or quit vaping

Our Story

Why we started Evex

Evex was founded by Abigail Simpson, from first-hand experience.

She started vaping socially at university, as an alternative to cigarettes. But vaping was accessible. With increased stress and anxiety, it began to feel continuous in a way smoking never had.

When she wanted to quit, she expected a clear path. Instead, she found little vaping-specific support or tools designed around the way people actually vape. Much of the available support still drew on approaches originally developed for smoking.

With vaping becoming increasingly common, that gap felt difficult to ignore.

If millions of people vape, and many of them want to quit, shouldn’t they have access to evidence-based tools designed specifically for vaping?

That question became the starting point for Evex.

Abigail combined her background in product design and digital health with research into vaping behaviour to explore a different approach - one built around automatic tracking, better data, behavioural science and a clearer understanding of how vaping fits into everyday life.

In 2025, Evex won Best Elevator Pitch at SETsquared Bristol’s Tech-Xpo. Today, we are developing and evaluating Xhale™ with expertise across engineering, behavioural science, product development and user research, ahead of a planned 2027 launch.